My 3 Hypotheses

We will soon have way more free time on our hands.

It is hard to afford a high quality of life in places like the US.

We all want an escape.

What if you could escape here for a few months.

What if life became easier?

A socially-reinforcing, seamless environment to live healthfully

A comfortable, private room with A/C designed for sleep hygiene

Daily housekeeping and laundry

Fresh, nutritious meals - inspired by longevity experts (not Bryan Johnson)

Built-in social community of likeminded ‘escape artists’

Activities curated to help you unwind, connect, and live well

Close proximity to wellness amenities - cheap gym, spa, pickeball

A personal driver to take you wherever, whenever

Introducing LaaS: ‘Living as a Service’

A potential new category in Hospitality

Inspired by the opportunity to live life well

The ‘Extended Stay’ wave is here

3 strategies delight People With Time

But existing options fall short

Timeshares and world cruises are inspiring

But let’s be real

They are too expensive

Too artificial

Too DIY

You end up scammed or seasick

I want your help shaping this idea

I want to create a new way to spend time & money

And I want to learn from you

Why do you want to escape?

Where do you want to escape?

What would you pay?

How long you would try this for?

What would make this feel right to you?

I am in full ‘customer research’ mode this summer.

Send me an email or text with your thoughts.

Or set up a 15-minute call with me.

Email & Interviews: ngordon@mba2026.hbs.edu
WhatsApp/Text: +1 208-715-1585

Summer Objectives